Market & Need

Health care’s essential market will be a stabilizing factor for our economy. There will be trends that add or take away from the market and regional markets will see differentiated trends because of the demand factors associated with local demographics and needs of the population as well as the evolving health care industry. But the crux of the issue comes down to access. The ground is shifting in the world of walk-in medicine, and in some markets it is shifting quickly. An insurance card will not guarantee access. No longer can urgent care and retail clinics be viewed through the narrow lens of acute care.

Restore Health Clinic presents an alternative and proven successful concept that has been taken to a higher level of wellness and preventative medicine.

“The demand for medical services in the United States will mushroom over coming decades and, with it, the need for new and refurbished wellness centers and services among other medical centers”. – Gary Shilling, The Outlook for Health Care, 2011

As we enter a new era of health care and medical technology, it is vital that we allocate our financial and human resources to meet the evolving needs of medicine to the increasing patient population. Our present health care system cannot handle the influx of the present and future ever growing population load thus we, as health care and management providers, must retrofit the current primary care system and strive to be innovative in order to adapt to the demands that are being placed on our current and future primary health care system, often which is inefficient. Medical services in our generation are often convoluted, confusing and mismatched.

● Increase In Demand – By 2019, 19-32 million more individuals will become a part of our health care system. Presently, Medicare will increase by 15,000 a day as we are beginning to see the entrance of baby boomer generation. Those over 65 years of age have three times as many office visits per year as people under 45, and the oldest of the 78 million post–World War II baby boomers will reach 65 in 2012, the youngest in 2029, as mentioned above. The government estimates that Medicare and Medicaid expenses will leap from 6.4 percent of gross domestic product (GDP) this year to 10.7 % in 2029. An aging population drives increases in medical service demand; with upwards of at least 32 million joining our healthcare system, the graphic below demonstrates chronic conditions that are increasing with the aging population.

● Decrease In Supply – The costs of covering another 32 million individuals with health insurance are also questionable because the new health care law, and similar to the earlier Medicare and Medicaid laws, it does little to expand the supply of medical services and practitioners. It does include $168 million to train 500 new primary care physicians over the next five years, $30 million for 600 to attend and graduate from nursing school, and $32 million for 600 new physician assistants. Even with these additions, the Department of Health and Human Services still estimates a profound shortage of 21,000 primary care medical personnel.  Add to that, it’s also estimated that nearly 50% of doctors will retire in the next 5 years that are over 55, therefore the cumulative total projected shortfall is approximately150,000 physicians by 2025. Medical schools are increasing enrollment but not enough to have a significant immediate impact. Based on these numbers, many of the aforementioned citizenry will not have access to primary care physicians.

With these figures in mind, it is imperative that we use creativity and logical measures to begin compensating for the supply and demand issues that are arising in our health care system.

Currently, most individuals access their medical care from traditional medical facilities which include a physician’s office; an urgent care clinic; an emergency room; a specialty facility; or a hospital. Beginning around 2006, a new concept was introduced and is garnering positive interest, of a medical clinic inside retail space such as pharmacies, grocery stores, shopping centers or health food shops.

Already CVS, Rite Aid, Walgreens and other convenient retail locations are incorporating this business model into their company’s locations. Health screening and preventive wellness service centers that are convenient and affordable is the wave of the future. DJK Green Health is looking to morph this project of basic health screening into a true wellness clinic with nutritional and exercise experts on hand for consulting and advising services.

In this executive summary, Restore Health Clinic, is laying the foundation for the affordability, convenience, and viable business model with a state-of-the-art IT system that incorporates EMR technology for referral, prevention and intervention medical services and to create a partnership and affiliation with a health system or university in developing an efficient health care continuum for basing a medical clinic in a grocery or retail space.